Asian media festival
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Spikes Asia Festival of Creativity. Asia Pacific's most inspiring creative festival offering three days of learning, inspiration and . HP. Omnicom Media Group.
Looking for the next big TV series or Film hit to air? Yearn to network with the biggest and brightest stars in the Asian TV and Film? ATF brings all these to you .
Description:Best Communications Strategy This category celebrates brands that demonstrate clear consumer insight and through the development of a brilliant and media fertile strategy, precise execution, and connectivity with the target audience. Best Use of an Influencer This category rewards the brand that has best leveraged one or several influencers or key opinion leader as part or as the whole of a campaign. Any form of mobile media used to reach and engage consumers will be considered, including Apps, content, geo-location or any form of mobile advertising, provided it shows how mobile has been essential to the campaign. Best Use of Digital Media This category rewards the brand communication that has understood and used the particular properties of digital media to make a success of the campaign. Best Branded Content This category recognises the best content newly created for the brand. The winning work could be that for a regional or global brand adapted for local execution as long as it shows initiative, specifically for the local audience, recognising cultural nuances. Insight This section focuses on the core understanding of the audience, the practical application of that understanding and the resulting success.